Brandi Jordan on Becoming a Parent vs. Learning to Parent

After about a decade of helping families navigate new parenthood as a postpartum doula and lactation consultant, Brandi Jordan thought she was prepared for her own journey into motherhood. She'd worked with over 200 families, understood the sleepless nights and relationship changes, and felt confident in her expertise.

But four months after her son was born, she showed up to her new job and had a complete breakdown on day one. She resigned the next day.

This moment crystallized a profound truth that even seasoned professionals like Brandi often miss: there's a fundamental difference between learning to parent and becoming a parent.

Brandi Jordan on Becoming a Parent vs. Learning to Parent for the Transformed by Birth podcast

The Identity Shift Few Prepare You For

"I realized the person who accepted this job didn't exist anymore," Brandi explains. "She was the person that was pregnant. I was a new person, and I didn't know that I had made a decision that wasn't going to match this new version of myself."

While Brandi had extensive knowledge about caring for babies, she discovered that actually being in the role revealed emotional depths she couldn't access while still in the learning phase. "Yes, you're tired. You haven't slept, your baby's getting up every two hours. But there was an emotional tiredness." And, that part is hard to understand prior to living through it.

Parents can read every book, attend every class, and still feel blindsided by this complete reorganization of identity that simply can't be understood until experienced.

Creating Your Family North Star

Rather than trying to meet every cultural expectation of "good parenting," Brandi advocates for what she calls a family manifesto—a clear set of values that guide decision-making and help filter out external noise.

For her family, this includes eating meals together, prioritizing travel and experiences over material goods, and maintaining thoughtful connections with family and friends. When you're clear on your core values, you can evaluate whether advice aligns with your family's priorities rather than feeling obligated to implement every expert recommendation.

Brandi Jordan Quote 2

The Information Paradox

Modern parents face what Brandi calls a generational paradox: each generation has access to more information than ever before, yet many feel less confident in their parenting abilities. Her great-grandfather's observation rings true: every generation becomes "weaker and wiser"—more informed but not always more capable.

The constant stream of parenting advice has created impossible standards. It's no longer enough to feed children homemade food; now it must be organic, ethically sourced, and prepared according to the latest guidelines. This information overload disconnects parents from their intuitive wisdom.

Returning to Your Internal Compass

Brandi's solution is elegantly simple: "Calm is contagious. The things that we really are meant to do and that feel good to our spirit make us feel calm." When parenting decisions consistently generate anxiety, it's often a sign that you're trying to conform to external expectations rather than following what feels right for your family.

In our expert-driven culture, perhaps the most revolutionary thing parents can do is trust themselves. Not blindly, but with the understanding that they are uniquely qualified to parent their specific child.

This doesn't mean rejecting all outside input, but using your internal compass to evaluate what works for your family. She recommends choosing one trusted voice whose approach consistently makes you feel capable rather than inadequate. Some expert advice will resonate deeply; other recommendations will feel wrong for your situation. Both responses contain valuable information.

Brandi Jordan Quote

The Bottom Line

Brandi's message to overwhelmed parents is both simple and profound: "Most likely you're doing a great job if you're asking yourself that question."

The very fact that parents worry about their performance often indicates they're thoughtful and caring. The goal isn't perfection but presence—being willing to grow alongside your children and trust that the love and intention you bring are enough.

In an age of information overload, the most radical act may be the simplest one: trusting yourself, defining your own family values, and remembering that you are perfectly matched to parent your child—uncertainty and all.

Ready to hear Brandi's complete wisdom about navigating new parenthood, building community, and trusting your internal compass? Listen to Transformed by Birth wherever you get your podcasts.

Resources Mentioned in This Episode

You can connect with Brandi Jordan on Instagram at @Brandi_jordan_official, listen to her podcast Dear Doula, follow the show on Instagram at @deardoulapodcast, and find her on Facebook under Brandi Jordan.

Organizations Founded by Brandi:

  • The Cradle Company (2009) - Pregnancy and postpartum center in Los Angeles
  • National Association of Birth Workers of Color (2018)

Books/Concepts Referenced:

  • "The First Forty Days" - Book about postpartum traditions
  • Fourth Trimester/La Cuarentena - Cultural postpartum practices
  • Family Manifesto - Brandi's concept for identifying family values
  • "18 Lessons in 18 Summers" - Brandi's upcoming writing project

Continue your exploration with more Transformed by Birth podcast episodes, and connect with us on Instagram @transformedbybirth where the conversation keeps unfolding.

 

About Dr. Britta Bushnell

is a writer, teacher, storyteller, and mentor who blends her eclectic training, years of experience, and areas of study into a unique offering for individuals, couples, professionals, and groups. Britta is currently deep at work writing her forthcoming book, Transformed by Birth: Illuminating cultural ideals to enhance the experience of childbirth.